Services Test Article

Callaway Golf Company is an American global sporting goods company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products worldwide. Based in Carlsbad, California, the company is one of the largest makers of golf clubs in the world, with revenues approaching USD 900 million annually. Teeing off Driven by growing consumer expectations and agile new market entrants, today’s retail market moves faster than ever before. Customers increasingly expect to be able to order customized products and have them delivered within short timescales, and for Callaway this was putting unprecedented pressure on planning and logistics processes. Michael Nevlida, Senior Director of Global IT Infrastructure & Support Services, comments

Callaway needed to better understand the changing position of key metrics in planning, manufacturing and logistics

So that we could keep pace with customer demands. We now compete against very fast moving, born-on-the web businesses, and we have to be able to ship the right products exactly when our customers need them. However, some key reports were taking more than 32 hours to run, which meant that by the time decision-makers had the information they wanted, it was already out of date.” Hal West, Senior Global IT Infrastructure Manager, adds: “There was no specific bottleneck in our existing hardware or software. The long run-time was simply down to the quantity of data and the number of steps involved in sourcing, exporting, transforming and transferring that data. We needed to bring those 32-hour report times right down and

X1 Carbon (5ª Geração)

Which was at that time running on the IBM Power Systems platform with Oracle databases. Horace Jones, Principal UNIX and Storage Administrator, says: “We were happy with AIX, Power and Oracle, but no amount of extra investment in that architecture could give us the performance boost we needed. We recognized that migrating to SAP HANA® in-memory technology was the only way to achieve our business objectives.”

Callaway needed to accelerate its SAP® Advanced Planning and Optimization (APO) system

which was at that time running on the IBM Power Systems platform with Oracle databases. Horace Jones, Principal UNIX and Storage Administrator, says: “We were happy with AIX, Power and Oracle, but no amount of extra investment in that architecture could give us the performance boost we needed. We recognized that migrating to SAP HANA® in-memory technology was the only way to achieve our business objectives.”

Callaway needed to better understand the changing position of key metrics in 

So that we could keep pace with customer demands. We now compete against very fast moving, born-on-the web businesses, and we have to be able to ship the right products exactly when our customers need them. However, some key reports were taking more than 32 hours to run, which meant that by the time decision-makers had the information they wanted, it was already out of date.” Hal West, Senior Global IT Infrastructure Manager, adds: “There was no specific bottleneck in our existing hardware or software. The long run-time was simply down to the quantity of data and the number of steps involved in sourcing, exporting, transforming and transferring that data. We needed to bring those 32-hour report times right down and

Callaway needed to accelerate its SAP® Advanced Planning and Optimization 

which was at that time running on the IBM Power Systems platform with Oracle databases. Horace Jones, Principal UNIX and Storage Administrator, says: “We were happy with AIX, Power and Oracle, but no amount of extra investment in that architecture could give us the performance boost we needed. We recognized that migrating to SAP HANA® in-memory technology was the only way to achieve our business objectives.”