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There has been no more disruptive technology during the past few years than virtual reality (VR).


The centerpiece of nearly every recent technology or gaming conference or expo, and with companies like Oculus Rift and HTC Vivehitting the mainstream market with VR headsets, VR has become the current defining technology trend. On the very crest of the wave rides Seattle-based VREAL, a streaming virtual reality service company. Can you see your business sponsoring a virtual reality conference or having meetings in a VR boardroom? When you disrupt an already disruptive technology, you stand at the forefront of what's next. In this case, VREAL vaulted out there by creating a truly unique VR interactive environment, where a streamer playing a game can interact and share with viewers in a real-time, 360-degree, theater-like experience, creating a 3D, as opposed to the current 2D, experience. By taking risks, reinventing the wheel and listening to what the industries trends are pointing to, you can easily find ways to disrupt a disruptive space. This is what VREAL did with its innovative venture into VR.

Strategy leads to success

Even in an industry where the technology is new, VREAL set out to innovate and find a niche to become successful beyond the whole consumer market, simply by focusing on filling the interactive livestreaming gap in gaming.

So what's different about VREAL's approach to gaming product development? First, the developer took acradle-to-grave tack in building its platform, and second, it turned virtual control over to users in a unique fashion.

In terms of the former, the rise of gaming as viewable entertainment has reshaped the game marketplace, and virtual reality will forever change the way we play and watch, notes VREAL CEO and founder Todd Hooper. VREAL is the first company to create a platform that gives game developers, streamers, and players a way to natively stream VR gaming experiences across the full spectrum of desktop and mobile VR and traditional 2D screens.

Regarding users managing their own experience, streamers are able to control the environment and pass the mic to viewers with live-voice chat functions. In the virtual reality gaming venues in VREAL, you are able to essentially walk around, interact, and chat with a live audience while sitting in the comfort of your own home or office. Currently, there are few VR experiences that offer this kind of interactivity in a social environment. VREAL found in creating these virtual worlds a great way to move past the traditional 2D ways of livestreaming.

VREAL has always focused on a strategic approach to innovation goes; one that keeps them constantly differentiated. In many industries especially technology you're constantly facing off against the status quo questions around what distinguishes your business, product, or service from others in a crowded marketplace. VREAL has taken the initiative to make it very clear why they are different and what makes them innovative right out of the gate. The takeaway: Even if you aren't fully developed as a product or a business, always have a clear goal and focus on how you want to be disruptive and different.

While this technology is still new and currently in beta, VREAL's approach to the gaming experience in virtual reality may have a broad amount of small business applications in the future. Virtual reality could also let you train your employees in a virtual setting, saving you valuable time and travel costs for remote employees. You could also give a hands-on demonstration of your products with potential customers around the world from the comfort of your office. The possibilities are endless starting with this innovative step into the future of VR.