The media and entertainment industry has undergone multiple waves of digital transformation. Trends indicate that this will continue to evolve into the future:
- Consumers have multi-channel expectations across all devices, from smartphones to PCs to televisions, that require media and entertainment companies to curate and personalize content.
- Monetizing through new advertising opportunities and subscription formats.
- Virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) are just a few of the newest technologies that media and entertainment companies are working to implement.
As you may have already discovered in your digital transformation journey, enabling employees with the right endpoint devices results in greater IT control, more freedom for users to innovate, and an optimized IT infrastructure.
Digital Transformation and Computing Devices
Ensuring employees have the right tools with the right features to deliver effectively on your business objectives, will be crucial to success. Consider three key objectives for endpoint devices in your overall strategy:
- Enable ANYWHERE working: In today’s organizations, almost 40% of the workforce is mobile**, and that number is only increasing. This mobile workforce doesn’t have a designated place of work, and depending on their role, might be working from ANYWHERE: their home, customer site, café; the list is endless. Enabling this kind of work environment requires not only a strong IT backbone, but also smart endpoint devices that are adaptable, connected and productive from anywhere, just like their users.
- Enable ANYTIME working: Work culture has evolved from the need for work-life balance to the need for work-life integration. This is primarily because of increased globalization in the product-service delivery model. Employees, customers and suppliers are often located in different time zones. So to avoid compromising productivity, business continuity and quality, employees must be empowered to collaborate across different time zones—and hence must have the flexibility to work ANYTIME.
- Enable ANY-WAY working: Another essential work requirement is the ability to create, collaborate and present when required. While today’s organizations must rationalize their workforce, employees often have varied responsibilities. For example, a marketing specialist in a B2B company could be required to join the sales team for a customer presentation, along with managing the financials for a business initiative, working with training teams, and more. Such job roles need the flexibility to work ANY-WAY, as needed.
* Gina Luk and Andrew Brown, The Global Workforce is Set to Increase to $1.87 Billion People in 2022, Accounting for 42.5% of the Global Workforce Strategy Analytics, November 9, 2016 ** IDC Forecasts U.S. Mobile Worker Population to Surpass 105 Million by 2020, BusinessWire, June 23, 2015
