With disruption as the order of the day in every industry all over the world, entrepreneurs and enterprises everywhere continuously aim to develop concepts, ideas, services, and products that will change the status quo. Only a handful successfully achieves this, and Asia is home to some of the greatest disruptors in technology. We listed out the top Asian disruptors, their disruptions that have become so successful, and what they expect to be working on by this time next year. Could you be next?
1. SIX NetworkDisruption: SIX Network is transforming the transactional nature of selling and acquiring creative work.
Tencent, Ookbee digital publication platform, Yello digital marketing, and Computerology from Bangkok have teamed up to create a decentralised network for Thailand's digital and creative economies. In 2018, the team produced a proof of concept and white paper that laid out the new technology's three pillars. The first is a digital asset wallet, where users can store not only their cryptocurrency, but also their
intellectual property, creative work, and other digital content. The second pillar is decentralised financial services, providing essential tools such as payment APIs. The third pillar is wallet-to-wallet decentralised commerce, allowing buyers to purchase creative work directly.
The team is addressing a significant concern in Thailand and beyond. The limited liquidity of creative content has prevented creators from getting paid for their works and has created high costs in transaction fees. SIX is successfully disrupting both the creative industry and the digital industry because of the following key moves:
The first was addressing the unspoken liquidity problem in the massive digital and creative industries. These industries are created by those in music, film, art, writing, influential online platforms, programming, and more. Combined, they dwarf many other sectors, making up a global GDP of between 4 and 9%, totalling a U.S.$5 trillion industry. If done well, addressing this issue has the potential to create unparalleled disruption. All creatives, as well as all businesses and individuals who consume creative content, will be affected.
The concept of SIX was made public on March 27, 2018. They launched the public pre-sale of 520,000 tokens on April 3, 2018. Investors from 61 countries contributed, and all tokens sold out.
Over the course of 2018, SIX will finish development of the network and complete their proof of concept. They plan to do this by first implementing the SIX Network with the businesses that founded the startup. To do this, they will provide them with a SIX Wallet for digital asset storage, a payment API for businesses, and integration with as many digital companies and creative entrepreneurs as possible. In 2019, most features will be implemented and they plan to expand geographically. In the third quarter of 2019, the more complex features will be launched in a beta version of the technology.
2. AdMovDisruption: AdMov is providing advertisers with a new method for targeting and allowing consumers to get the ads that will interest them.
The Philippines is home to one of the most successful tech companies in the region, AdMov. At first glance, AdMov appears to be just like many other in-vehicle advertisers. They place a screen inside Ubers and market various products and services to Uber riders. However, AdMov's technology goes significantly further than this. The screen that it places inside Ubers has a front-facing camera. The camera uses facial recognition to detect information about passengers, including their gender and age. Once this information is deciphered, a specialised series of advertisements are shown, allowing each Uber rider to get a more personalised advertising experience.
AdMov has been one of the pioneers of addressing the age-old issue of captivating consumer attention. Given how many ads and marketing campaigns individuals are
exposed to every day, it can be difficult for any ad to stand out. AdMov allows ads to do this through their location-based technology, which enables advertisers to target customers only when they are in close vicinity to the storefront.
Over the next year, AdMov plans to improve further the artificial intelligence they build into each tablet. Their goal is to customise ads based on much more than just age and gender. Currently, they are developing AI that can read customer moods based on posture and facial expression.
3. AirTrunkDisruption: AirTrunk is creating data centres at a speed that finally keeps up with demand.
This telecommunications program is based in Singapore and has raised U.S.$307 million from investors in the last two years. Their central offering is large-scale data centres, which they develop and operate. The company's hyperscale data centres, which have a capacity of at least 50 megawatts and are regional pioneers in the industry, are changing how data centres are constructed. Their target is large-scale cloud providers. AirTrunk has been recognised and awarded by numerous organisations, including the Datacloud Europe Awards, Airah Awards, and DCD Data Center Week Awards.
The key to AirTrunk's success was their ability to scale rapidly. The company was only created in 2016 and had data centres up and running in just over a year. The company was able to do this well because of their dual vision of scalability. AirTrunk endeavours to scale their data centres, as well as their customers' offerings. They identified ways to bring down their electricity costs, scale quickly, and be more resilient—by securing dedicated electricity infrastructure to their sites—and this allows them to pass on these benefits to the businesses that use their data centres. This ability to scale quickly is innovative when compared to other data centres, who generally take more than a year to build up the necessary capacity for a cloud provider's needs.
Over the next year, AirTrunk has plans for continued expansion in Australia. They have partnered with Datacom to begin providing data centre services to Sydney and Melbourne's enterprise and government offices. Their soon-to-be-operational Sydney data centre will be the largest in Australasia, at over 80 megawatts of load, and the Melbourne centre will be the second largest. AirTrunk is also making plans to build data centres in other parts of the region, including Japan, Hong Kong, and Singapore.
4. AtilzeDisruption: Atilze has created the first comprehensive IoT solution.
This Malaysian IoT developer and supplier has cast the most extensive and most innovative IoT net in Asia. Their goal is to implement IoT into automobiles, homes, offices, retail spaces, and cities. The company currently has five products available, including a sensor hub, a factory installed hardware device to connect cars, a connected advanced driver assistance system, smart city technology, and smart agriculture technology.
Atilze provides everything necessary, saving companies and governments from being forced to work with various IoT providers to create a comprehensive IoT setup. Because of this they were engaged to provide all of the IoT infrastructure and network for the first smart city in Southeast Asia, Cyberjaya.
2018 and 2019 will be growth years for Atilze. The company has been approached by governments all over the world to help transform cities into having 'smart' capabilities. Much of the interest has come from governments in Southeast Asia. Atilze is currently completing a smart agriculture project in Indonesia and is preparing to start creating a smart home and urban living solution for a property developer in Thailand.
5. ROBOT3TDisruption: ROBOT3T is opening up access to robotics, both by making them more affordable and by making them easy to operate.
Robotics and automation is the sole concentration of this Vietnamese tech leader. The company designs and builds robots for industrial purposes. One of their strongest selling points is that the robots they offer come at affordable prices even for smaller enterprises. This is disruptive because it allows businesses that previously could not afford robotics to harness the power of the technology--a privilege formerly only available to large companies.
Besides the benefit of the lower cost, ROBOT3T has also mastered the science of making robots that are less complicated. This allows smaller businesses to take advantage of the benefits robots bring without needing to hire a specialist or get extensive training for the operational complications that come part and parcel with most robots. Finally, it is ROBOT3T's target market, as well as their central business hub, that makes it stand out. The firm dedicates itself to creating robots for developing countries. Once the robot is built and delivered, it is ready to use. It prioritises product quality and productivity—two problems which plague manufacturing in developing nations.
Over the next year, ROBOT3T has a goal of continuing to improve their offerings by finding ways to cut costs and create robots that are easy for SMEs to use. They have several new robots that they are working on, including one that will serve as an educational support device and a few others for industrial purposes, such as automatic feeders and welding.
6. aCommerceDisruption: aCommerce has created a single platform for all eCommerce needs, as well as allowing smaller brands to access more valuable data.
This Thai startup has raised U.S. $94 million from investors since their inception. They offer manufacturers, retailers, and other businesses end-to-end eCommerce solutions. These solutions including customer acquisition and retention through a marketing and channel management system, product storage and delivery through aCommerce fulfilment centres, and order management and retail data.
One of the reasons that aCommerce has proliferated is the fact that it is offering brands of every size access to something previously reserved for the most prominent brands or distributors—data. The technology that the startup provides allows brands to learn about the customers who are purchasing the product and get an in-depth look at each product's sales performance.
Over the next few years, aCommerce has two primary goals. The first one is to expand further into Asia. The startup is already serving businesses in the Philippines, Singapore, Indonesia, and Thailand, but they want to open up services in both Vietnam and Malaysia. The second focus for the future that aCommerce has is to expand its offering beyond digital purchasing. The startup wants to empower brands to also take payments offline.
These companies are making waves across Asia and around the globe. However, every company can become more digitally current and disruptive.
An excellent place to start is by reading our ebook on digital transformation, which guides organisations from start to finish. For more information, please contact us.