Match User Types to Optimal Devices for Greater Productivity

When it comes to providing teams with the right equipment to produce content faster, collaborate more efficiently and manage large media files, one size does not fit all. Many media and entertainment professionals are prolific technology users in their personal lives and expect their professional digital experience to be as powerful, or even more so. Consider types of work end users perform, and where they do it from, to develop a "good-better-best" solution approach for each of these three user types:

Non-mobile Users

These users are your back-office or administrative workers, have their own desk space and do not travel. Laptops, AIO and desktops all work well, but prioritize space optimization and connectivity to meet your specific workspace, collaboration and cloud computing needs. For example, in "hot-desk" or shared desk situations, individual laptops that can connect into docking stations already connected to monitors and other peripherals make the most sense.

Mobile Users

Media and entertainment professionals who travel frequently or are field based require mobile PCs to effectively do their jobs. When choosing devices, consider factors such as balancing thin and light with battery life and performance. Need anti-glare screens? Is WiFi performance ideal? While smartphones and tablets provide connectivity benefits, business-grade laptop PCs provide greater productivity results.

Advanced Users

Content creators, developers and data scientists require high-performance devices, multi-monitor setups and specialized applications. For example, 3D video content creators can benefit from dual-processing systems like ThinkStation, featuring the latest generation of Intel® Xeon® processors that provide superior performance and I/O. With numbers of this user group population on the rise at media and entertainment companies, multiple options can create an ideal work environment that fits everyone’s needs:

  • Workstations are ISV-certified to run powerful applications with efficiency, speed and stability and easily adjust to work load changes. Lenovo workstations are certified to run a wide range of must-have media & entertainment production softaware. Furthermore, with Windows 10 Pro for Workstations content creators can speed through advanced workloads with the fastest data storage possible on workstations.
  • Desktops provide ease-of-use, reliability and powerful productivity in a range of energy-efficient form factors.
  • Notebooks and laptops enable and enhance mobility and flexibility without compromising power and performance.

As the balance of user types change, developing "good, better, best" solutions options for each user type will empower workers with the sense of choice. Use the options to drive internal discussions on investments and priorities, balancing desired capabilities with budgets accordingly.

Match User Types to Optimal Devices for Greater Productivity

More than 80% of respondents indicated that their employee digital experience did not meet or only partially met expectations.

EY, 2017 Media & Entertainment People Strategy Survey Report


  • Lenovo’s portfolio includes devices built specifically for mobile users: ultra-slim laptops, tablets and convertible devices.
  • For employees working mostly at a desk, our solutions include the space-saving ThinkCentre Tiny, and all-in-one PCs designed to modernize and de-clutter spaces.
  • Content creators, developers and other advanced users can select from mobile or desktop workstations which have been optimized to run specialist applications and demanding workloads.